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Font EError?

Howdy howdy!

If you live in the UK, you’ve probably heard the rumblings about “4G” mobile coverage. It’s going to be fast and modern. Very fast and super modern, in fact.

Initially, a company called Everything Everywhere (a.k.a. “EE”; a joint venture between France Telecom (Orange) and Deutsche Telekom (T-Mobile)) will be the only ones providing this service.

They’re ahead of the pack, super modern and offering something that’s very fast.

Super modern, it’ll be.
And very fast.

So, we’ve got these things clear, right?

Super modern?
Very fast?

Ok, good.

Now, next question:

Would you reflect this with a font for your brand that screams “OH MY GOD I’VE GOT MEASLES”?

No?

Oh dear.

EE Web Site

Eek.

Pat

P.S. I could provide a slightly more sensible critique of the font choice (the issues regarding readability of sans-serif, bobbly, ALL CAPS text with tight kerning between words, for example), but I’m feeling a little ill so instead I’m going to have some Lemsip. It’s very fast.

P.P.S. For the record, I would use blinking pink italic Comic Sans. Did I mention I’m feeling a little ill?

Posted on Tue 09 Oct in Fun,Review,Technology,Thoughts with Comments (3)

3 Responses to “Font EError?”

  1. Claire says:

    I like pink. Just sayin…

  2. Spudgun says:

    Whatever happened to 1G and 2G, was I asleep under my rock when they were about?

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