Howdy howdy!
If you live in the UK, you’ve probably heard the rumblings about “4G” mobile coverage. It’s going to be fast and modern. Very fast and super modern, in fact.
Initially, a company called Everything Everywhere (a.k.a. “EE”; a joint venture between France Telecom (Orange) and Deutsche Telekom (T-Mobile)) will be the only ones providing this service.
They’re ahead of the pack, super modern and offering something that’s very fast.
Super modern, it’ll be.
And very fast.
So, we’ve got these things clear, right?
Super modern?
Very fast?
Ok, good.
Now, next question:
Would you reflect this with a font for your brand that screams “OH MY GOD I’VE GOT MEASLES”?
No?
Oh dear.
Eek.
Pat
P.S. I could provide a slightly more sensible critique of the font choice (the issues regarding readability of sans-serif, bobbly, ALL CAPS text with tight kerning between words, for example), but I’m feeling a little ill so instead I’m going to have some Lemsip. It’s very fast.
P.P.S. For the record, I would use blinking pink italic Comic Sans. Did I mention I’m feeling a little ill?
I like pink. Just sayin…
I can do a Comic Sans blinking version of the Newsnibbles logo if you’d like? 🙂
Whatever happened to 1G and 2G, was I asleep under my rock when they were about?